The title says it all, in the fourth quarter of 2010 advertising revenues are up by 10.2% on last year.
Who’s responsible for this increase? Well, no suprise, but Google is top of the list. Unlike past years though, Google’s competitors Yahoo, Microsoft and AOL have also have a very strong increase in revenues. My guess is that Yahoo/Microsoft’s share is going to rise in the next 12 months, with their search merger almost complete – that should make things slightly interesting. Google was accountable for nearly all of the growth in the third quarter.
The revenues generated by these top 4 companies in the fourth quarter has topped $9 billion, making this the second quarter of growth against last year’s heavy recession.
Online Advertising Revenues 2010