Every quarter the IAB (a body responsible for Internet advertising) releases a report detailing the revenues and trends throughout the industry. The latest one has just been released.
The main thing noticed is that revenues have increased by 11.3%. That is one hell of a rise, but not unusual in this sector. Online advertising has proven to nearly always be the most cost efficient and the most effective way to reach your target audience. There is no other way to target a large number of people with such specific advertising like you can on the Internet. The total spend was around $12.9 billion – quite a figure.
So what sort of advertising is ruling the roost? Search is where the most money is spent on advertising, but where the figures increased for all other types of advertising, spending on search-based ads remained the same, so with a total growth increase this could be seen as search losing a slight market share. Next on the list with a whopping 36% of the market share is banner advertising – the sort of advertising you find on most websites.
You can view the full report here.